For our library, book displays are the by far the most effective way to market our collection. The people who come into the library are usually too busy to ask for book recommendations, not saying that they never do, but for the most part, they don’t. By having books on display, having them displayed at the end of the shelf and having our big display shelf filled, patrons are able to quickly look at the books and immediately decide if they want to read them. At the moment, we have a display featuring recently returned books, so the patrons know a little bit about what their neighbors are reading. We are refilling the shelf 2 or 3 times a day, so it shows that our patrons really enjoy having books out in the open for them to browse.
Since book clubs do not work at our location, we do an annual “Genre Fair.” We have several employees gather genre specific books they enjoy reading and we each get a table in our large meeting room, to book talk with patrons as they come up to our table. In the past we have featured children’s picture books, young adult, coming of age fiction, books to movies, graphic novels, atmospheric fiction, and female written non-fiction. Patrons are able to discover books that they might not normally check out, in a no pressure environment. We handed out bookmarks that featured the specific genre we were discussing, along with a book list of our recommended books within the genre. We don’t know how many people actually got anything out of the Genre Fair, but the leftover bookmarks were popular with the people who were unable to attend the event.
As far as our future collection goes, there are several ways we promote that. Each week we put out a flier that has upcoming titles, as well as the books on the New York Times bestseller list. On our website, we also have a new releases list and books that are going to be released soon. The latter list are usually going to be bestseller books, such as James Patterson or Nora Roberts. That way patrons are able to put their name on the holds list. These lists are very popular with our patrons because it is hard to keep up with all the books that some of these authors publish.